we gladly share our knowledge related to branding about the essence of design work, but not exhausting the topic

How to choose a target group?

How to choose a target group?

Scheduling representation of the target group we call persons, that is, people who, through their needs/desires, will be interested in our brand and what it offers them. Important in the process of creating a drawing - to pay attention to the characteristic details that are associated with the person.

Word about branding and brandbook

Word about branding and brandbook

Branding is a word that is often used when referring to design, but it is also often used inappropriately because it may be related to graphic design, but does not have to be.

How to start creating brand that has potential?

How to start creating brand that has potential?

Brand can be a company, idea, person, association, or concept - it allows us to stand out because it has characteristic features that allow us to quickly identify a particular product, service, or person.

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